Why NOON?
Traditional sports drinks hydrate. Energy drinks stimulate. Neither helps you control pressure or unlock flow.
Research and market trends are clear: the mental side of performance is just as important as the physical. Consumers are actively seeking products that help them stay sharp, calm, and balanced.
NOON is the first to answer that demand — powered by clean, science-backed ingredients that support focus, calm, and flow.
Natural
Ingredients
L-Theanine
Caffeine Free
Magnesium
Butterfly Pea
Prebiotics
Focus
Stay sharp without jitters.
Calm
Control nerves under pressure.
Balance
Mind + body performance together.
Natural
Clean, science-backed ingredients.
The Opportunity
The global functional beverage market is worth nearly USD $152 billion and growing 8-9% annually.
In New Zealand, consumers are making the same shift — moving away from sugary and alcoholic drinks toward wellness-focused alternatives.
For distributors, we make it simple to get started and rewarding to partner with NOON:
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Above-Market Margins with our Wholesale Model — designed to outperform standard beverage ranges.
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Zero-Risk Entry with our Commission Model — you earn from every can sold, without tying up capital.
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Marketing & Activation Support — from merchandising, sampling events, and social media campaigns that drive demand to your door.
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Early Partner Perks — including bonuses, exclusivity opportunities, and priority access to new stock.
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Exclusive Sneak Peek — early partners get to see the full can design ahead of the public reveal.
Above-Market Margins
Strong returns with Wholesale Model
Zero-Risk Entry
No upfront costs with Commission Model
Marketing Support
Merchandising, Events, Social Media
Early Partner Perks
Bonuses, Exclusivity, and Priority Access
Information Pack includes full details on margin, commission rates, and bonuses.
Partnership Models
Whether you're ready to go all-in or want to start risk-free, we've designed partnership models that work for you.
Whichever model you choose, every partner receives marketing and activation support to help drive demand and maximise sales.
From Then to Now
2023
NOON was inspired on a badminton trip to Thailand, where our co-founder, Adrian experienced Butterfly Pea — a unique flower brewed and drank for calmness.
2024
Returning to New Zealand, nothing like it existed. So we built it. Formulated by food scientists and athletes, NOON blends nature with precision.
Early 2025
The first version of NOON was launched at Auckland farmers markets and local sports clubs, where athletes and everyday movers had their first taste.
Now
The next chapter of NOON is about to begin...
27 . 10 . 25
What People Are Saying
"I heard it's got a few good things in it so I gave it a go to calm my nerves before the match."
"Yeah, I'd buy it again and I would have it somewhat regularly, especially before sport."
- James P, Tennis Player
"It made such a difference by keeping me hydrated and refreshed the whole run without cramps thanks to its magnesium."
"Perfect boost for endurance and recovery."
Trish F, Badminton Player & Runner
"The packaging's quite cute. I like the purple and the focus function as well. It's subtle in flavour, so it's not too sweet."
"If I saw it in a supermarket, I would reach for it."
- Marian S, Runner & Dancer
Bring NOON to your Customers
Be part of New Zealand's first sports drink for focus and flow. Early partner spots are limited — don't miss your chance to define the category.
FAQ
Do I need to buy stock upfront?
Not if you choose our Commission Model. It's a zero-risk way to trial NOON without tying up capital.
What are the margins like?
Our Wholesale Model offers above-market margins compared to typical beverage ranges. Request the Distributor Information Pack for full details.
Do you provide marketing support?
Yes. Every partner gets access to activation tools — from sampling events to social media campaigns — to help drive demand.
Can I start small?
Absolutely. Our Commission Model is designed for gyms, cafés, and clubs who want to test the market before scaling up.
How quickly can I get product?
Once you're set up, we can supply product within NZ distribution timelines. Full details are in the Distributor Information Pack.